AT&T may have American Idol, but Verizon now has Dame un Break.

Mayer video signals broader trend in non-music web content among artists.

Meredith looks to capitalize on mobile marketing growth, following Hearst and Gannett.

Facebook, Foursquare deliver 61% sales lift for Domino's U.K.

Following a Twitter promotion for "Toy Story 3," Disney is using the latest paid Twitter service to push "The Sorcerer's Apprentice."

The campaign is set to end tonight, and has helped Old Spice become the fourth most subscribed YouTube "sponsors" channel.

Google will co-develop a "trading desk" for Omnicom Media Group in a deal potentially worth "hundreds of millions."

Yahoo plans to use Microsoft's back-end technology for organic search results from August or September, and for paid search ads by November.

As exclusive relaunch partner, Toyota highlights the 10th anniversary of its hybrid vehicle.

The Cleveland Indians and Chicago White Sox partnered to reach out to philanthropic-minded fans of baseball and social media. In less than 3 hours and on a small budget, they raised $6,000.